My website is complete, now what?

Congratulations on a new website!  You are one step closer to getting new customers or clients for your business.  So, you are done, right?  Sorry, no.  There is much more you need to do to get everything you can out of your website in order to get more customers and clients.

Review North Country Website Design

First, would you take a minute to submit a review for us on Yelp? 

Get Visible.

Your website has already been optimized for search engines but the web developer doesn’t necessarily know what particular keywords your potential customers will search on.  Go over these keywords with your website developer.  The more you use keywords to target the exact products or services you offer, the more you will stand out from the crowd of other websites and that is how to start attracting new customers.  To see what keywords are used on your webpage, go to that webpage.  Then right click anywhere on the page (but not inside a picture), then click on “View Page Source” or “View Source”.  Inside the code, near the top find <meta name="keywords" content="…”>  Instead of … you will see your keywords. Link to your website.  This is important for search engines to find you.  NCWD automatically links from our website to your website on their portfolio page.  That is a great start.  Now link to it from other places.  Other websites, social media, blogs, friends websites, bulletin boards and any other place you can think of.

Social media, blog or writing articles.

Now it is time to get people to KEEP interested in your website and your business.  The best way to do this is to regularly write social media posts, blog entries, or articles about an interesting topic about your business.  I would suggest choosing at least two ways to keep people interested.  Facebook and a blog, twitter and Instagram, writing articles and Pinterest.  It is up to you to choose what is right for your business.  Do some research about which social media is best for your business.  If pictures are a big thing, then use Instagram and Pinterest.  If words are better, trying writing articles and tweeting. Here are the most popular social media companies: Facebook - Biggest and has the most users. Twitter - Popular because it offers bite-sized content. LinkedIn - Most popular site for professional networking. Google + - Has 300 million active monthly users. It’s popular with those interested in relationship marketing. YouTube - Not exactly a social media platform, but you can use it the same way.  Each day, mobile users watch 1 billion videos. Pinterest - Has 70 million users. Its viewers fall in line with the Pareto principle—80% are women, 20% men. Instagram - Has 300 million active users a month. People here use visual media to share their story. Tumblr - Has 285 million different blogs.  Great place to start a blog for your website! Others include VK, Flickr, Vine, Meetup, Tagged, Ask.fm, MeetMe, ClassMates Here are some articles to decide what is best. Which Social Media Accounts Really Matter and Why Which Social Network Should I Use? Which Social Media Channels Should I Use For My Business? Here are some other articles I found very helpful with social media, blogs and articles: 10 Writing Tips for Great Social Media Posts The Ultimate Cheat Sheet for Creating Social Media Button How to Write Social Media Content Content Writing For Social Media: What You Need To Know How To Make Writing For Social Media Work For Your Business  How to Write and Publish Articles on the Internet 25 Best Places to Get Published Online Why You Need to Publish Articles on LinkedIn How to Write a Blog for a Business Forbes - How To Write The Perfect Business Blog Post Complete Guide for Finding and Sharing Better Content on Social Media Here are some tools and websites I found very helpful: Buffer - I LOVE THIS TOOL!  You can write a bunch of posts at one time, choose which social profiles to send them to, and then Buffer will spread them out throughout the day or week so that you don't have to be at a computer all the time in order to have a social media presence.  Free to use.  You can upgrade to have it work even better for you! ManageFlitter - Grow your Business on Twitter.  Find relevant people to connect with, with their amazing set of engagement tools.  Not free but is inexpensive and worth it to use! Alltop - Articles and stories.  Great place to find articles relevant to your business and use them to tweet or post to any social media site.  I have found some great articles here. As I find more useful tools that I use, I will post them here.  Check back often.

Other Useful Things to Add to your Website

Chat with customers - Add a way to easily chat with your customers FAQs - Keep these updated to avoid customers calling with questions that can be answered online. PDFs - You want to keep items updated on your website like calendars, events, brochures, printed catalogs, specials, etc, then keep them as a PDF.  If you update these regularly, have NCWD give you instructions on how to update these PDFs yourself! Widgets - Widgets are a handy, easy and simple way to add some flare to your website.  You can add Weather, Site Counter, Map/Directions, Poll, Stock Market, Skype, Search your site, clock, news feed, price of gas, webcam streaming and so much more.  Just ask us to add something special to your website! Would you like others to display ads on your website?  You can make money by letting others display an ad and a link to their website.

Update your Website

You should add new content on your website regularly.  You can do this by adding articles, updating social media, or adding to your portfolio, adding new specials and new marketing ads, etc.  You should update your site with something new every week (or at the very least every month).  I am constantly adding new thoughts to my website, adding new links to my portfolio, new technology, new pages, whatever I can think of. OK, here is the part that you don’t want to think about at all - when should you have your website design upgraded or redesigned?  You just finished with a new website design, do you really need to think about the next time you have to do this?  You don’t have to think about it yet, but you should.  You should really think about upgrading or redesigning your website every two to two and a half years.  Website technology and search engine technology is constantly changing.  You don’t want to be left behind!  Start a budget now for upgrading and redesigning your website.  Ask NCWD every year to look at the SEO on your site and upgrade if needed.  NCWD doesn’t upgrade the SEO technology on your website without asking.  Many of our customers have a very small website budget and do not want to spend extra on upgrading every year.  So, it is up to you to tell us to keep your website updated with new content and new technology!
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My website is complete, now

what?

Congratulations on a new website!  You are one step closer to getting new customers or clients for your business.  So, you are done, right?  Sorry, no.  There is much more you need to do to get everything you can out of your website in order to get more customers and clients.

Review North Country Website

Design

First, would you take a minute to submit a review for us on Yelp? 

Get Visible.

Your website has already been optimized for search engines but the web developer doesn’t necessarily know what particular keywords your potential customers will search on.  Go over these keywords with your website developer.  The more you use keywords to target the exact products or services you offer, the more you will stand out from the crowd of other websites and that is how to start attracting new customers.  To see what keywords are used on your webpage, go to that webpage.  Then right click anywhere on the page (but not inside a picture), then click on “View Page Source” or “View Source”.  Inside the code, near the top find <meta name="keywords" content="…”>  Instead of … you will see your keywords. Link to your website.  This is important for search engines to find you.  NCWD automatically links from our website to your website on their portfolio page.  That is a great start.  Now link to it from other places.  Other websites, social media, blogs, friends websites, bulletin boards and any other place you can think of.

Social media, blog or writing

articles.

Now it is time to get people to KEEP interested in your website and your business.  The best way to do this is to regularly write social media posts, blog entries, or articles about an interesting topic about your business.  I would suggest choosing at least two ways to keep people interested.  Facebook and a blog, twitter and Instagram, writing articles and Pinterest.  It is up to you to choose what is right for your business.  Do some research about which social media is best for your business.  If pictures are a big thing, then use Instagram and Pinterest.  If words are better, trying writing articles and tweeting. Here are the most popular social media companies: Facebook - Biggest and has the most users. Twitter - Popular because it offers bite-sized content. LinkedIn - Most popular site for professional networking. Google + - Has 300 million active monthly users. It’s popular with those interested in relationship marketing. YouTube - Not exactly a social media platform, but you can use it the same way.  Each day, mobile users watch 1 billion videos. Pinterest - Has 70 million users. Its viewers fall in line with the Pareto principle—80% are women, 20% men. Instagram - Has 300 million active users a month. People here use visual media to share their story. Tumblr - Has 285 million different blogs.  Great place to start a blog for your website! Others include VK, Flickr, Vine, Meetup, Tagged,  Ask.fm, MeetMe, ClassMates Here are some articles to decide what is best. Which Social Media Accounts Really Matter and Why Which Social Network Should I Use? Which Social Media Channels Should I Use For My Business? Here are some other articles I found very helpful with social media, blogs and articles: 10 Writing Tips for Great Social Media Posts The Ultimate Cheat Sheet for Creating Social Media Button How to Write Social Media Content Content Writing For Social Media: What You Need To Know How To Make Writing For Social Media Work For Your Business  How to Write and Publish Articles on the Internet 25 Best Places to Get Published Online Why You Need to Publish Articles on LinkedIn How to Write a Blog for a Business Forbes - How To Write The Perfect Business Blog Post Complete Guide for Finding and Sharing Better Content on Social Media Here are some tools and websites I found very helpful: Buffer - I LOVE THIS TOOL!  You can write a bunch of posts at one time, choose which social profiles to send them to, and then Buffer will spread them out throughout the day or week so that you don't have to be at a computer all the time in order to have a social media presence.  Free to use.  You can upgrade to have it work even better for you! ManageFlitter - Grow your Business on Twitter.  Find relevant people to connect with, with their amazing set of engagement tools.  Not free but is inexpensive and worth it to use! Alltop - Articles and stories.  Great place to find articles relevant to your business and use them to tweet or post to any social media site.  I have found some great articles here. As I find more useful tools that I use, I will post them here.  Check back often.

Other Useful Things to Add to your

Website

Chat with customers - Add a way to easily chat with your customers FAQs - Keep these updated to avoid customers calling with questions that can be answered online. PDFs - You want to keep items updated on your website like calendars, events, brochures, printed catalogs, specials, etc, then keep them as a PDF.  If you update these regularly, have NCWD give you instructions on how to update these PDFs yourself! Widgets - Widgets are a handy, easy and simple way to add some flare to your website.  You can add Weather, Site Counter, Map/Directions, Poll, Stock Market, Skype, Search your site, clock, news feed, price of gas, webcam streaming and so much more.  Just ask us to add something special to your website! Would you like others to display ads on your website?  You can make money by letting others display an ad and a link to their website.

Update your Website

You should add new content on your website regularly.  You can do this by adding articles, updating social media, or adding to your portfolio, adding new specials and new marketing ads, etc.  You should update your site with something new every week (or at the very least every month).  I am constantly adding new thoughts to my website, adding new links to my portfolio, new technology, new pages, whatever I can think of. OK, here is the part that you don’t want to think about at all - when should you have your website design upgraded or redesigned?  You just finished with a new website design, do you really need to think about the next time you have to do this?  You don’t have to think about it yet, but you should.  You should really think about upgrading or redesigning your website every two to two and a half years.  Website technology and search engine technology is constantly changing.  You don’t want to be left behind!  Start a budget now for upgrading and redesigning your website.  Ask NCWD every year to look at the SEO on your site and upgrade if needed.  NCWD doesn’t upgrade the SEO technology on your website without asking.  Many of our customers have a very small website budget and do not want to spend extra on upgrading every year.  So, it is up to you to tell us to keep your website updated with new content and new technology!
Upper Peninsula Web Design Company, Upper Peninsula Websites, upper peninsula website creation, Upper Peninsula Website Design, Upper Peninsula website design, upper peninsula website development, website design, web design, web site design, mobile site,
© 2016 North Country Website Design; Marla Bradley, Website Designer Upper Peninsula Websites, Upper Peninsula Website Development     Sitemap | FAQs | Blog | Chat | Email | Facebook | Twitter | Instagram
Low Cost, High Quality Websites
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