Does it matter? YES!
You work to build your business every day. Don’t work against that by confusing your customers with an inconsistent brand image! These key factors are so important in building a consistent brand.
1 – Have Guidelines
Create a simple brand guideline document that outlines for employees and partners the proper ways to use your logo, fonts, images, and colors. Also, consider the voice and tone you want your business to project; this also makes an impact.
2 – Keep Watch
Mark your calendar to regularly put on your detective hat and check your business image across multiple platforms and areas where it is used. Make adjustments and corrections to stay consistent!
3 – Teach Your Employees
Have a plan and process for teaching all your employees about your brand guidelines and outlining the importance of understanding and following them.
In the long run, all your work to create and defend your business image is WORTH THE WORK! Good luck!
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