Spring is the perfect time to refresh not just your home but also your website and online presence! Just like a house, websites need regular maintenance to stay up-to-date, secure, and user-friendly. Whether you run a small business or a personal blog, hereโs a step-by-step guide to give your website and social listings a much-needed spring cleaning.
1. Update Your Business Hours
One of the most important things to keep accurate is your business hours. Outdated hours can frustrate customers and lead to lost business.
Where to Update Your Hours:
โ
Your Website โ Make sure your hours are correct on your homepage, contact page, and anywhere else theyโre listed.
โ
Google Business Profile โ Log into Google Business Profile and update your hours, including special holiday or seasonal changes.
โ
Social Media โ Platforms like Facebook, Instagram, and LinkedIn allow you to update your hours in the โAboutโ or business section.
2. Review and Refresh Website Content
Your website content should always be accurate and engaging. Take a few minutes to check for outdated information and refresh your messaging.
โ Check for outdated promotions โ Remove expired sales or events.
โ Update product or service offerings โ Ensure your latest offerings are listed.
โ Refresh images and branding โ Swap out old images or update banners for a fresh look.
โ Test all links โ Broken links hurt user experience and SEO; fix any that donโt work.
3. Ensure Contact Information is Correct
Your contact details should be easy to find and up to date across all platforms.
๐น Website Contact Page โ Check your phone number, email, and address.
๐น Google Business Profile and Social Media โ Make sure your contact details match your website.
๐น Email Signature and Newsletters โ Update your contact info if necessary.
4. Check for Security & Performance Issues
A clean website is also a secure and fast website. Take time to do a basic health check.
๐ก SSL Certificate โ Ensure your website still has a valid SSL certificate (that padlock icon in the address bar).
๐ Page Speed Test โ Use Google PageSpeed Insights to check load times and optimize images or scripts if needed.
๐ Update Plugins and Software โ If your site runs on WordPress or another CMS, update plugins and themes to prevent security risks.
5. Review and Update Social Media Profiles
Your social media presence should be consistent and up-to-date.
โ Check profile pictures and cover images โ Update them if theyโre outdated or low-quality.
โ Update your bio and descriptions โ Ensure they reflect your latest offerings.
โ Pin important posts โ Highlight key updates or promotions at the top of your profile.
6. Test Your Website on Desktop Computers and Mobile Devices
Most users browse on their phones, so your site should look great on a phone and ALL OTHER TYPES of devices. You can open your website on a computer, a phone, and a tablet to check for layout issues.
7. Encourage Customer Engagement
Spring cleaning isnโt just about maintenanceโitโs also a great time to re-engage with your audience!
๐ Ask for reviews โ Encourage happy customers to leave reviews on Google and Facebook.
๐ Write a fresh blog post โ Share company updates, industry tips, or seasonal promotions.
๐ฃ Announce updates on social media โ Let people know about any changes or improvements.
Final Thoughts
A well-maintained website and online presence builds trust with customers and improves your search rankings. By following this guide, youโll ensure your business stays fresh, professional, and ready to attract more visitors.
Need help updating your website? North Country Website Design can handle everything from content updates to complete website redesigns. Contact us today!
