Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media (the platforms on which users build social networks and share information) to build a company's brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with exist- ing customers and reach new customers. North Country Website Design (NCWD) can help you by using social media and social networks (like Facebook, Twitter, and Instagram) to market your business, products, or services, engage with existing customers, and reach new customers. SMM is often more cost-effective with great exposure, though it does requires ongoing maintenance (which NCWD can help with). Want NCWD to help you build a social media market- ing plan? Take a look at all the items below. You can call us with the answers or send them by email to info@northcountrywebsitedesign.com. 1. What is your marketing objective for your business? If the objective is to grow your brand; then the goal for marketing is awareness. To measure the marketing success, the metrics measured are number of social media followers, post shares, etc. If the objective is to get public support and reviews; then the goal for marketing is social media engagement and positive testimonials. To measure the marketing success, the metrics measured are number social media comments, likes, hashtags. If the objective is to drive leads and sales; then the goad for marketing is to get sales. To measure marketing success, the metrics mea- sured are conversions, clicks, email sign-ups, completed sales. If the objective is to improve customer reten- tion; then the goal for marketing is to get re- peat customers/clients. To measure marketing success, the metrics measured are repeat sales, reviews, customer posts about product or service. 2. What times is your business slow? When does business pick up? When do you get new customers? When do you get repeating customers? Is there a time that that you have very little business? 3. What is your ideal customer? Think about your ideal or favorite customer when you an- swer the following questions. How do you acquire your ideal customers? How can you keep your ideal customers? How do customers/clients perceive your busi- ness? What is your potential customer percep- tion (people that are not yet your customers - how do they see you)? 4. What is your target market? Look at your cur- rent customers and your competitors’ customers. Demographics - WHO: Who are you trying to sell to? What types of clients are you trying to find with your website? Who do you want to appeal to? Male, Female, Young, Old, business owners, home owners, etc.? Geographics - WHERE: Where are you going to target your marketing? Psychographics - WHY: Customer’s attitudes, aspirations, values, and desires. Why does your customers/clients consume your product/service? Behavioral - HOW: How are your customers spending their money? What are their spend- ing habits, purchasing habits, browsing habits, interactions with the brand, and their loyalty to a brand? 5. What message do you want to give to your customer? How do you want to change your cus- tomer perception? Find out the about any negative aspects of your business. Find out the what customers want from your business. How do we make them think of your business first over your competition? 6. What path does your customer/clients take from learning about your product/service to purchase (and repurchase)? Find the most frustrating part of the path of the customer journey, and how we can make it simpler. Find a way to exchange information with your customer. Example: Customers would fill out an online form for their information and in re- turn, you give them some sort of free instruc- tional or helpful document. Thank the customer for the information, then ask how we can keep them as a customer/client. 7. Besides a marketing plan, what else do you need? We have many other technical, graphical, and website skills within our company. We also have quality business contacts that we can refer you to. Just let us know what else you need! (We can create business cards, posters, menus, signs; we can help new start-up businesses with advice on computer hardware & networking, phone sys- tems, banking, taxes, legal inquiries, marketing and so much more!)) 8. Lastly, if you are a new client, we need a DEPOSIT to get started (non-refundable after any work has been done): Deposit is $200.