Marla Bradley, Website & Graphic Designer.
Upper Peninsula of Michigan.
© 2023 North Country Website Design.
Low Cost, High Quality Websites
My site is complete,
now what?
My website is complete, now what? Congratulations
on a new website! You are one step closer to getting
new customers or clients for your business. So, you
are done, right? Sorry, no. There is much more you
need to do to get everything you can out of your web-
site in order to get more customers and clients.
Get Visible.
Your website has already been optimized for search
engines but the web developer doesn’t necessarily
know what particular keywords your potential cus-
tomers will search for. Go over these keywords with
your website developer. The more you use keywords
to target the exact products or services you offer, the
more you will stand out from the crowd of other web-
sites and start attracting new customers. To see what
keywords are used on your webpage, go to that web-
page. Then right click anywhere on the page (but not
inside a picture), then click on “View Page Source” or
“View Source”. Inside the code, near the top find
<meta name="keywords" content="…”> Instead of …
you will see your keywords.
Link to your website. This is important for search en-
gines to find you. NCWD automatically links from our
website to your website on their portfolio page. That
is a great start. Now link to it from other places. Other
websites, social media, blogs, friends websites, bul-
letin boards and any other place you can think of.
Social media, blog or writing
articles.
Now it is time to get people to STAY interested in your
website and your business. The best way to do this is
to regularly write social media posts, blog entries, or
articles about an interesting topic related to your
business. We would suggest choosing at least two
ways to keep people interested. Facebook and a blog,
twitter and Instagram, writing articles and Pinterest. It
is up to you to choose what is right for your business.
Do some research about which social media is best
for your business. If pictures are a big thing, then use
Instagram and Pinterest. If words are better, try writ-
ing articles and tweeting.
Here are the most popular social media
companies:
Facebook - Biggest and has the most users.
Instagram - Has 300 million active users per
month. People here use visual media to share their
story.
Twitter - Popular because it offers bite-sized
content.
LinkedIn - Most popular site for professional
networking.
Google Business - Has 300 million active monthly
users. It’s popular with those interested in relation-
ship marketing
YouTube - Not exactly a social media platform, but
you can use it the same way. Each day, mobile
users watch 1 billion videos.
Pinterest - Has 70 million users. Its viewers fall in
line with the Pareto principle—80% are women,
20% men.
Others include Tumblr, VK, Flickr, Vine, Meetup,
Tagged, Ask.fm, MeetMe, ClassMates
Here are some articles to decide what is best.
Which Social Media Accounts Really Matter and Why
Which Social Network Should I Use
Here are some other articles we found very help-
ful with social media, blogs and articles:
The Ultimate Cheat Sheet for Creating Social Media
Button
Content Writing For Social Media: What You Need To
Know
How To Make Writing For Social Media Work For Your
Business
25 Best Places to Get Published Online
How to Write a Blog for a Business
Complete Guide for Finding and Sharing Better
Content on Social Media
Other Useful Things to Add to
your Website
Online store - find out more by clicking here.
Chat with customers - Add a way to easily chat with
your customers
Blog and newsletters are a great way to get cus-
tomers to keep coming back to your site.
FAQs - Keep these updated to help cut down on
customers calling with questions that can be an-
swered online.
Testimonials and Reviews - Help customers see
how great you are!
PDFs - You want to keep items updated on your
website like calendars, events, brochures, printed
catalogs, specials, etc, then keep them as a PDF
file. If you update these regularly, NCWD can give
you instructions on how to update the PDF files
yourself!
Widgets - Widgets are a handy, easy and simple
way to add some flare to your website. You can
add Weather, Site Counter, Map/Directions, Poll,
Stock Market, Skype, Search your site, clock, news
feed, price of gas, webcam streaming and so much
more. Just ask us to add something special to your
website!
Would you like others to display ads on your web-
site? You can make money by letting others dis-
play an ad and a link to their website.
Update your Website
You should add new content on your website reg-
ularly. You can do this by adding articles, updating
social media, adding to your portfolio, or by adding
new specials and new marketing ads. You should up-
date your site with something new every week (or at
the very least every month). We are constantly adding
new thoughts to our website, adding new links to our
portfolio, new technology, new pages, whatever we
can think of.
OK, here is the part that you don’t want to think
about at all - when should you have your website
design upgraded or redesigned? You just finished
with a new website design, do you really need to
think about the next time you have to do this? You
don’t have to think about it yet, but you should. You
should really think about upgrading or redesigning
your website every three years. Website technology
and search engine technology is constantly changing.
You don’t want to be left behind! Start a budget now
for upgrading and redesigning your website. Ask
NCWD every year to look at the SEO on your site
and upgrade if needed. NCWD does not upgrade the
SEO on your website without permission. Many of our
customers have a very small website budget and do
not want to spend extra on upgrading every year. So,
it is up to you to tell us to keep your website updated
with new content and new technology!
Veishea Grebin, Website & Graphic Designer
Northern Wisconsin.