Your domain name is more than just your web address — it’s your online identity. The right name makes your business easy to find, remember, and trust. Choosing a great domain can help boost your visibility, strengthen your brand, and support your long-term growth online. Here’s how to pick one that truly works for your business.
1. Keep It Simple and Memorable
Short and easy-to-spell domain names are best. Avoid hyphens, numbers, and tricky spellings that could confuse people or make your website harder to remember. Think about what someone would type into Google or tell a friend — if it’s easy to say and spell, you’re on the right track.
2. Use Keywords Wisely
Including a keyword that relates to your business can help improve your search visibility. For example, a plumbing company might use something like IronMountainPlumbing.com or UPHeatingandCooling.com.
However, don’t overstuff your name with keywords — it should still sound natural and brandable.
Note: You also want to keep the domain to under 20 characters, if possible!
3. Choose the Right Extension
Most businesses stick with .com because it’s the most recognized and trusted. But other extensions like .net, .org, or even .co can also work.
If you serve a local audience, consider using a country-specific extension (like .us), or add your location into the name — for example, CrystalFallsDesign.com.
Click here to see an extensive list of domain extensions (also known as top-level domains or TLDs).
4. Make It Match Your Brand
Your domain name should reflect your business name or what you do. If your brand name is long, consider a shorter version that’s still recognizable.
Consistency between your business name, logo, and domain builds credibility and helps customers remember you.
5. Think Long-Term
Your domain should be flexible enough to grow with your business. Avoid names that limit you to a specific product, service, or location if you might expand later. For example, NorthCountryWebsites.com would limit you to web design, while NorthCountryDesign.com leaves room for broader creative services — like graphics and marketing.
6. Check Availability and Trademarks
Before you settle on a domain, make sure it’s available and not infringing on any existing trademarks. You can check domain availability on sites like GoDaddy or Namecheap and verify trademarks using the USPTO database.
Click here to see an extensive list of domain extensions (also known as top-level domains or TLDs).
7. Act Quickly
Good domains get taken fast. Once you’ve found one that fits your business, don’t wait — register it right away. Even if you’re not ready to launch your site, securing your domain ensures no one else can grab it first.
Note: If you plan to work with North Country Website Design, let us secure the right domain for you so that you don’t overpay!
Need Help Choosing the Perfect Domain?
At North Country Website Design, we help businesses find the perfect domain, design beautiful websites, and create marketing strategies that drive real growth.
Whether you’re starting fresh or rebranding your business, we’ll make sure your online presence stands out and performs.
👉 Contact us today to get started!