In the early days of the internet, most websites used the now-classic domain extensions: .com, .net, and .org. Today, there’s a huge variety of domain endings — think .shop, .design, .tech, .photography, .studio, .online, .bio, and many more.
But with so many options, one question keeps coming up:
Are these new domain extensions worth it — or should you stick with the tried-and-true .com?
Let’s break it down.
What Are Domain Extensions?
Domain extensions — sometimes called top-level domains (TLDs) — are the suffixes at the end of a web address. They help categorize the purpose of a site. For example:
-
.shop → ideal for eCommerce
-
.design → great for creatives
-
.tech → perfect for tech companies
And unlike years past, there are now hundreds of options available. Click here to see the extensive list of domain extensions↗.
Why New Domain Extensions Are Becoming Popular
Here are several key reasons why businesses are considering new domain extensions:
1. They’re More Specific
A domain like yourbrand.shop tells customers instantly you sell products. Specific extensions help clarify your business purpose without extra words.
2. Better Name Availability
Good .com domains are increasingly hard to find — most of the best ones are already taken. New extensions give you more choice and better matching domain names.
3. Branding Opportunities
If your brand aligns well with a specific extension, it can make your website more memorable — especially in competitive niches like design and tech.
4. Fresh and Modern Feel
A unique domain extension can signal innovation, creativity, and a forward-thinking business mindset — especially helpful for startups and online brands.
But Are They Worth It? The Pros and Cons
Let’s take a closer look.
Pros✅
- More domain options: Better chance of getting exactly what you want
- Meaningful extensions: Domain reflects your business purpose
- Affordable pricing: Often cheaper than premium .com domains
- Modern brand image: Helps your business stand out
Cons⚠️
- Less familiar to some users: People may default to typing “.com”
- Trust factor: Customers could be unsure if they haven’t seen an extension before
- Not as universal: Some older customers might not recognize newer extensions yet
When a .com Still Makes Sense
There are situations where a .com domain may still be the right choice:
✔️ You want to appeal to a broad, global audience
✔️ Your brand already has strong name recognition
✔️ Your audience is less tech-savvy
✔️ You want to protect your brand by owning all major variations
In these cases, having the .com — even with a more creative extension as a secondary domain — can be smart.
Tips for Choosing the Right Domain
Here are a few practical pointers:
✨ Keep it short and simple
Avoid long or complicated names — they’re harder to remember.
✨ Match your brand persona
If you’re a designer, .design can reinforce your field. If you run an online store, .shop makes sense.
✨ Consider SEO wisely
Search engines don’t favor one extension over another — so your content and site performance matter more.
✨ Protect key extensions
If possible, register your domain on .com and your chosen extension — especially if your brand name is unique.
Final Thoughts
The rise of new domain extensions gives businesses exciting new options — especially for branding, clarity, and creativity.
Are they worth it?
Yes — but it depends on your business goals.
-
If your ideal domain name with a .com is already taken, a relevant extension like .design or .tech can be a strong alternative.
-
If you want a specific branding message (like eCommerce or creative work), a newer extension can reinforce that instantly.
-
And if you’re targeting a younger, tech-savvy audience, these modern domains can help you stand out.
At North Country Website Design (NCWD), we can help you choose the right domain strategy — whether that’s a classic .com or a fresh, modern extension that fits your brand.
TIP: Before purchasing your domain yourself, check with North Country Website Design. If we are designing or hosting your website, we can register the domain for you and simplify the entire setup process.
👉 Ready to choose your perfect domain? Let’s talk!