As the calendar turns and a fresh year begins, now is the perfect time to take a step back and give your website the attention it deserves. A New Year Website Reset isn’t just about fresh visuals — it’s a chance to refine your message, improve performance, and ensure your online presence truly reflects your goals for the year ahead. Whether you’re welcoming new visitors, re-engaging loyal customers, or aiming to boost conversions, a thoughtful website refresh can set the tone for success in the months to come.
Update Dates, Copyrights, and Messaging
- Update the copyright year in the footer
- Refresh homepage headlines so they don’t feel outdated
- Review “About” content to reflect growth, new services, or team changes
Review Services and Offers
- Confirm all services, packages, and pricing are accurate
- Remove anything you no longer offer
- Add new services or seasonal offerings for the year
Refresh Visuals
- Swap out outdated photos
- Add recent project photos, team photos, or before/after shots
- Make sure branding (colors, fonts, logos) is consistent everywhere
Check Site Performance and Mobile Experience
- Test load speed (slow sites lose visitors fast)
- Click through on mobile to ensure buttons, forms, and menus work smoothly
- Fix broken links or missing images
SEO Tune-Up
- Update page titles and meta descriptions with current keywords
- Refresh top-performing pages with new copy or images
- Add internal links between relevant pages
- Make sure location info is correct (especially for local businesses)
Content Refresh
- Update blog posts with new info or examples
- Add at least 1–2 new posts answering common customer questions
- Replace outdated stats or references
Calls-to-Action Check
- Make sure CTAs are clear and intentional (Book Now, Get a Quote, Contact Us)
- Update seasonal CTAs (spring services, planning ahead, etc.)
- Test contact forms and email links
Trust and Credibility
- Add recent testimonials or Google reviews
- Update certifications, awards, or affiliations
- Confirm social media links still work
Security and Compliance
- Ensure SSL certificate is active (https)
- Run updates on CMS, plugins, and themes
- Review privacy policy and terms if needed
- Ensure your website is ADA Compliant
Set Website Goals for the Year
- What should the website do this year?
- Generate more leads?
- Sell products?
- Book appointments?
- Adjust layout, CTAs, and content to support those goals
Pro Tip
Want help with these changes to your website? North Country Website Design offers a New Year Website Refresh.
Contact us today to help refresh your website!