What to do to set yourself up for success in 2026.
Have you wanted to create a marketing goal for the new year, but are not sure where to start?
Follow these three simple steps to get your plan and strategy in line for the new year to come!
Review
The first step is to review all the information and statistics on your marketing efforts from the past year. Knowing information like your website traffic, social engagement, and newsletter/email reports will help you see what is working and where marketing gaps exist. Take time to review where your marketing dollars were spent the past year and note where these efforts led to tangible leads/sales. This information will help you in making smarter decisions for the next marketing year.
Strategize & Plan Themed Campaigns
For the next step, strategize your goals for the next year. A quick, easy way to do this is to think through SMART Goals for yourself (Specific, Measurable, Achievable, Relevant, & Time Bound).
As you plan for the next year, consider new marketing strategies to add to your overall plan. Different categories may include: traditional marketing, digital marketing, search optimization, social media, email/email newsletter, relationship, personalized, word of mouth, or event marketing.
Follow-Up
In the last step, you should have follow-ups planned for yourself and your customers.
Follow-ups for you include: checking in monthly on your marketing plan and goals you have set to keep your projects on task, evaluating when completed, and adjusting for future use.
Follow-ups for customers can include: planned retargeting for users whom you have connected with but never converted, surveys to find out what customers want next, and collecting reviews and/or feedback from customers.
Final Thoughts
Having a plan to lean on and guide you throughout the year is a critical tool for marketing success. If you want help evaluating your current marketing or with a marketing plan for the next year North Country Website Design is here to help! We want you to have a webstite and marketing plan that both will help you look great and stay on the path for success. Contact us today to learn more about marketing plans and services.