Reviewing and understanding trends and statistics for small businesses is a valuable thing. Not only can it help you understand both risks and opportunities, but it can also help you plan your next steps and consider new ideas. Below, we have links to two great resources that outline for you the statistics for small businesses in 2025 and the marketing trends.
These brief articles will be helpful for you in explaining top marketing channels, how small businesses view various channels, where small businesses see the biggest opportunities for gaining new customers, tactics for future marketing budgets, and more.
Marketing Statistics for Small Businesses
(Semrush.com, 50 Small Business Statistics to Know in 2025 by Sydney Go)
- 15.3% of small business owners manage their own marketing. And 56.9% of small businesses have a team of in-house marketers (Campaign Monitor, 2023)
- Only 25% of small businesses have a website—a key part of many marketing efforts (GoDaddy, 2023)
- About 70% of small businesses use Facebook for marketing. About 64% use email marketing. And about 43% use paid search. (Campaign Monitor, 2023)
- Email marketing had the highest return on investment out of all channels for small business marketers in 2023 (Campaign Monitor, 2023)
- Small business marketers rank influencer marketing and SEO marketing as the most difficult channels to leverage (Campaign Monitor, 2023)
Nearly 50% of small business owners say their marketing efforts are effective (Keap, 2020)
Small Business Marketing: Trends to refine your marketing efforts
(Article excerpt from Campaignmonitor.com)
This marketing guide is a great, quick resource to inform you on what other small businesses are doing that is working for them. They interviewed 1000 small business owners and decision-makers to find out what their marketers were doing to reach the right audience. Take a look to see and learn where other business owners are investing their time, energy, and resources.
When asked about tactics for increase, decrease, or stay the same within their marketing budget, small business owners replied with these statistics.
SMALL BUSINESSES PLAN TO MAINTAIN SPENDING ON:
When asked about what worked for them, small business owners replied with these marketing channels.
WHICH MARKETING CHANNEL DID YOU USE THE MOST?
Final Thoughts
Did these articles give you some new insight and ideas? Now is the perfect time to start planning for your 2026 marketing goals. Take a few minutes to review what has worked and what hasn’t been worth your efforts this past year. Start a list of new ideas you may want to consider for the next year, and which marketing channels you see here that you should consider using. Planning ahead is time well spent! Do you need a hand getting started? Our Marketing Specialist is available to help guide you through this marketing process from start to finish.
At North Country Website Design, we build beautiful, SEO-friendly websites that perform well across all devices. We also want to bring a new creative spark into your business marketing. Let us step in as your creative team and help you find new and strategic ways to plan for your business marketing.
Contact us today for a web or marketing consultation, and together let’s see where your journey is headed.